CEO/Co-Founder Daniele Chenal's expertise spans Business Process Management (BPM), Software Development Lifecycle Management (SDLC) and Product Management.


Daniele is well known as a highly skilled 'Fixer' and project turn-around artist. She is widely acknowledged for her ability to quickly get organizations with divergent interests (end users, technologists, business managers, and executives) communicating, organized, focused and working collectively to solve the problems of complex software project development and deployment.


Her career includes executive positions as COO at QAVantage, VP of Product Management at Handysoft,  Sr. Director of Sales Engineering at OneSoft, Director of ECommece/Financial Services Markets at Compaq Computers and at Hewlett Packard. 


Daniele‚Äôs areas of expertise include Business Analysis, Project Management, Program Management, Product Management and Product Marketing.  With over a decade of experience at a BPM software vendor (Handysoft), co-founding and running a software company specializing in SDLC (QAVantage), Daniele has helped clients successfully implement BPM initiatives in Healthcare, Higher Education, Manufacturing and various Service Providers. Many of the project and program management tools she developed and used in these and many other projects have been incorporated into the Straightforward Tools BPM and PMM toolkits.


Daniele has studied IT Benchmarking and Computer Science in Stanford University programs and is a member of IIBA and PDMA.